Marketing

Now for the third blog i once again come to the topic of the world cup. Now once again i am not necassarily about the football. But the world cup as an event ties in very closely to the idea of marketing.

I mean think about it (think think about it) it is impossible to watch the full 90 minutes of a world cup match without some kind of corperate idea put into your mind. Well obviously because of the ads but then you get back to the main feature and what do you get, little boards! With Nike and Adidas and Lynx and whatever some guy sitting at home scratching his ass with a solid gold ass scratcher wants you to buy. Now i know this seems a little like a broken record coming from me (what do you mean Oliver you love rich business owners and libertarianism?) and you would be right. Waheey

At the same time it is an interesting fact that marketers don't just need to use traditional media or advertising channels to entice the average rational consumer (as well as the other 90% of consumers) This other form of advertising is cheap, it spreads out far within the community and heck it could be considered good for the environment (none of those pesky flyers) It's out on the streets this marketing occurs (i sound so gangsta right now) it occurs between you and me, it's on t shirts and styrofoam cups (so not so good for the environment), it's on wrappers and shoes. It's on the feet of football players as they prance around the field (looking at you Italy)

When you buy a shirt, or boots or a cup of coffee you are buying for a corperate image, perhaps that's the image you associate with, heck you might like the taste of the coffee! (Yeah that is a bit of a stretch) It's not just visual, you can hear people talk about a cd, about a concert (if you're an eavedropper) you hear people sing (now that really is a stretch). Ultimately my point is it's hard to go down you're local high street, main street, shopping mall etc, without getting some sort of corperate image that the slick guy with a bluetooth headset and a ponytail (in other words a marketer) didn't directly make for you to see (well maybe he did) but indirectly benefited from)

To finish i put to you a marketing challenge, next time you go to a high street, main street, shopping mall or any urban area (the streets yo) look out for any corperate image not created through normal media or advertising channels. But pure viral marketing (i think that's what it's called) perhaps write them down, i planned to do that in a little notebook, we'll see.

Anyway, peace out